Quintessentially British

Quintessentially British

Fill your life with scent. British bespoke fragrances. For her. For him. For the home. Immaculately wrapped in our signature box. Create an individual statement.

An understated style.  Defined by an unconventional sense of sophistication.  With taste that is rarified, yet a touch audacious. Timeless and elegant…but always infused with a charming dash of wit and whimsy.

It is exactly these distinctly British qualities that are the heritage, and heart, of Jo Malone London. Since its inception in 1994  - when our founder created a handful of scents revolutionary in their discerning simplicity - Jo Malone London has become a name internationally synonymous with all that is most coveted in British style.

From its Georgian townhouse in 52 Gloucester Place, the Jo Malone London Studio orchestrates a world of bespoke luxury.  It is inspired by, and immersed in, modern British culture, curating collections between world-renowned master perfumers and London's leading creative talent.  In working with the most forward-thinking style mavens, Jo Malone London is enduringly at the forefront of perfumery.

Art of Gift Giving

Indulge Someone You Love

A token of gratitude, genuine surprise or well-deserved indulgence.  The gift of Jo Malone London is always a welcome luxury.

From the smallest thought to the grandest of gestures.  The iconic cream box, wrapped with finesse for a lasting impression.  Loosen the ribbon.  Lift the lid.  Crisp, black tissue spritzed with Lime Basil & Mandarin.

Choosing is almost as exciting as receiving.  Unexpected scents, coveted candles and sumptuous bath and body care.  For her.  For him.  For the home.

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Bespoke Scent


Delve into our palette of exquisitely simple, elegant scents. Perfect alone, even better together. Layer our fragrances to create a scent that is personal to you. You are the tailor, we have the fragrant tools. Build your own collection. It’s all about experimenting with your scents of style. Take your favourite, then layer with another for a fragrance that’s you, with a twist. Perhaps something warmer to suit an evening out? Or a dash more citrus for a week in the sun?

Like the perfect wardrobe staple that goes anywhere and with everything, each fragrance is impeccably crafted to pair with other scents. Try something new, then try adding another. The result? A trilogy of scent – two loved fragrances to wear alone, plus one ultimate combination that conjures an entirely different mood.

Layer your scents to tailor them to a particular mood, occasion, location, or even day of the week. The possibilities are endless. Enjoy your scented adventure!